MARKETPLACE BEST PRACTICES

A new book about transforming commerce in the platform economy with the online marketplace model

WHAT IS AN ONLINE MARKETPLACE?

Learn about the various models and applications of the online marketplace model.

WHO IS SUCCEEDING WITH THE MARKETPLACE MODEL

Learn who is currently profiting from this exciting model of digital commerce.

HOW DO WE BUILD AND LAUNCH A MARKETPLACE

Learn how both retail and B2B organizations can strategize, build, launch, and mature their own marketplace.

Marketplace Best Practices Book

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Book Info

Marketplace Best Practices is a new book that explores the online marketplace model as a means of platforming an ecommerce business. Written by Tom McFadyen and the online marketplace experts at McFadyen Digital this text covers the what, who, and how of online marketplaces from those who have been creating both retail and business-focused marketplaces for over 15-years.

Speaking to anyone curious about building an online marketplace, Marketplace Best Practices takes a look at what constitutes an online marketplace, who is currently succeeding with the marketplace model, and how an organization can build and grow an online marketplace of their own. Going beyond the superficial and taking a deep look at the nuances and possibilities of the marketplace model, this book discusses everything from market motivations, various models of marketplace, building a business case, making strategic decisions, selecting the right technology, then building and launching a new marketplace property.

TABLE OF CONTENTS

PREFACE 

WHAT 

  1. The Platform Economy 
  2. The Marketplace Maturity Model 
  3. B2C v. B2B v. C2B 
  4. Marketplace Features 
  5. Marketplace Financial Model 

WHO 

  1. Marketplace History 
  2. Today’s Marketplaces 
  3. Services Marketplaces 
  4. Horizontal Case Study – Amazon 
  5. Grocery Case Study – Instacart  
  6. Services Case Study – Uber  
  7. B2B Case Study – AB InBev 
  8. Loyalty Case Study – Livelo 
  9. B2C Case Study – Best Buy Canada 

HOW 

  1. General Architecture 
  2. Build, Buy, or Rent? 
  3. Payments and Taxes 
  4. Seller Acquisition and Management 
  5. Data: Catalog, Offers, and Orders 
  6. Organizational Structure 
  7. Key Performance Indicators 
  8. User Experience 
  9. Marketing 
  10. Conversion Rate Optimization 
  11. Customer Services 
  12. Advanced Technical Features 
  13. Advanced Business Models 
  14. Marketplace Implementation 
  15. Implementation Methods and Tools 
  16. Ongoing Operations 
  17. Best Practices for Sellers

APPENDIX 

  • Vendor List
  • Top Marketplaces & Retailers
  • Glossary 
  • About McFadyen Digital 

EVENTS

Marketplace Best Practices Book Launch Virtual Event

January 26th, 2021

Join host Fareeha Ali of Digital Commerce 360, book author Tom McFadyen, and special guests from successful marketplace operators for this virtual book launch event. We’ll explore why the marketplace model is the next great ecommerce approach, who is currently succeeding with this model and why, and how your organization can innovate and grow by platforming with a marketplace.

Participants: Fareeha Ali, Marketplace Analyst, Digital Commerce 360 | Rachael Goldband, Head of Marketplace, Indigo |
Tom McFadyen, CEO and Author, McFadyen Digital

Payment and Tax for Online Marketplaces

April 14th, 2021

Join experts from McFadyen Digital, Avalara, and Stripe as they discuss real-life examples of the challenges presented and the solutions enacted for their mutual online marketplace customers.

Participants: George Trantas, Sr. Dir. Global Marketplaces, Avalara | Anthony Guardino, Marketplace Strategy, Stripe | Tom McFadyen, CEO and Author, McFadyen Digital

The Economics of the Marketplace Model

June 16th, 2021

Join Mirakl CEO Adrien Nussenbaum, McFadyen CEO and author, Tom McFadyen, and Fareeha Ali, editor and analyst for Digital Commerce 360 as they discuss taking advantage of the economic benefits of marketplaces while unlocking never-before-seen levels of eCommerce growth.

Participants: Fareeha Ali, Marketplace Analyst, Digital Commerce 360 | Adrien Nussenbaum, CEO, Mirakl | Tom McFadyen, CEO and Author, McFadyen Digital

Organizational Design for the Platform Revolution: Staffing a Marketplace

July 20th, 2021

Join Peter Evans of the Platform Strategy Institute, Shaun Budnik of Throughline, and Tom McFadyen, author of Marketplace Best Practices, to discuss the best way to approach organizational design considerations for an online marketplace business.

Participants: Peter Evans, Managing Partner, Platform Strategy Institute | Shaun Budnik, Strategy Principal, Throughline | Tom McFadyen, CEO and Author, McFadyen Digital

5 - Coming Soon

Conflict Free D2C: Avoiding Channel Conflict with the Marketplace Model

August 26th, 2021

Coming soon.

5 - Coming Soon

Accelerating Marketplace Evolution: The ChemDirect Story

September 13th, 2021

Coming soon.

5 - Coming Soon

Marketplace Ecosystenomics: Building an Engaged Seller Network

October 2021

Coming soon.

5 - Coming Soon

Marketplace Order Management

November 2021

Coming soon.

477

Pages

122

Illustrations & Charts

31

Chapters

3

Sections

Author Info

Marketplace Best Practices was written by Tom McFadyen, Founder and CEO of McFadyen Digital, along with a cadre of digital commerce experts.

Over the past 20+ years, Tom McFadyen has overseen hundreds of eCommerce & marketplace projects which cumulatively generate tens of billions of dollars of annual online revenue.  After starting McFadyen Digital three decades ago, he grew it to several hundred employees operating globally across the US, Brazil, and India.  McFadyen Digital is currently a leading advisor and implementer of award-winning digital marketplaces.  Tom is also a board member or committee leader in NRF, YPO & EO.

Other contributors to Marketplace Best Practices:

  • Stephen George – Writing, Editing
  • Carrie Del Pizzo – Editing, Proofreading
  • Thomas Gaydos – Writing, Editing
  • Sudanshu Rawat – Writing
  • Padmaraj Subramiam – Writing
  • Thiago da Silva Cruz – Illustrations
  • Sandro Batista – Illustrations
Tom McFadyen 
Founder & CEO 
McFadyen Digital

Tom McFadyen

Founder & CEO,
McFadyen Digital

Testimonials

See what industry experts and analysts are saying about Marketplace Best Practices:

Excerpts

Explore content from the Marketplace Best Practices Book:

CHAPTER 1:

The Platform Economy

Why the marketplace model makes sense for modern digital commerce

CHAPTER 2:

The Marketplace Maturity Model

The Marketplace Maturity Model is a reliable model for which to plan, launch, and scale an online marketplace

CHAPTER 5:

Marketplace FINANCIAL MODEL

Examining the financial model that drives revenue for both the marketplace operator and sellers

CHAPTER 6:

Marketplace History

The story of the origination and evolution of the online marketplace model

CHAPTER 9:

Amazon Case Study

Looking at Amazon, the ultimate horizontal marketplace

CHAPTER 12:

B2B Case Study AB INBEV

How beverage giant AB InBev is disrupting food and beverage supply in emerging markets with the online marketplace model

CHAPTER 15:

General Architecture

The fundamentals of architecting a scalable online marketplace

CHAPTER 21:

KEY PERFORMANCE INDICATORS

Taking a look at the most important KPI metrics that a marketplace operator can measure to successfully scale

CHAPTER 28:

Implementation Process

Looking at the development process of an online marketplace

Contact

US Office

(703) 226-3800
8229 Boone Blvd. Suite 820, Vienna, VA 22182
.

Brazil Office

+55 48 3209 0792
Rua Patricio Farias, No 55, Sala 701, Itacorubi, Florianopolis Santa Catarina CEP: 88.034-132

Bangalore Office

91-80-41734003
3rd Floor, Embassy Vogue Building, Municipal, No. 2/1 (old 9/2), Palace Road, Ward 78, Bangalore, Karnataka India 560052
.

Kochi Office

91-484-6640001
A-Wing, 2nd Floor, Athulya Bldg, InfoPark, Kakkanad, Kochi, Kerala, India 682030
.

Trivandrum Office

991-471-6611400
5th Floor, M-Squared Annex Building
Technopark Campus, Kariyavattom PO, Trivandrum, Kerala, India 695581
.