Marketplace Best Practices is a new book that explores the online marketplace model as a means of platforming an ecommerce business. Written by Tom McFadyen and the online marketplace experts at McFadyen Digital this text covers the what, who, and how of online marketplaces from those who have been creating both retail and business-focused marketplaces for over 15-years.
Speaking to anyone curious about building an online marketplace, Marketplace Best Practices takes a look at what constitutes an online marketplace, who is currently succeeding with the marketplace model, and how an organization can build and grow an online marketplace of their own. Going beyond the superficial and taking a deep look at the nuances and possibilities of the marketplace model, this book discusses everything from market motivations, various models of marketplace, building a business case, making strategic decisions, selecting the right technology, then building and launching a new marketplace property.
Join Tyler Ellison from ChemDirect, Mark Brohan from DC 360, and Lee Riesterer from McFadyen Digital to discuss how marketplace performance management helps to drive real growth and scale. ChemDirect, now on version 2.0 of their chemical marketplace, has successfully disrupted an established industry, partially thanks to carefully considered KPIs and a strategy to derive actionable insights from their data.
January 26th, 2021
Join host Fareeha Ali of Digital Commerce 360, book author Tom McFadyen, and special guests from successful marketplace operators for this virtual book launch event. We’ll explore why the marketplace model is the next great ecommerce approach, who is currently succeeding with this model and why, and how your organization can innovate and grow by platforming with a marketplace.
Participants: Fareeha Ali, Marketplace Analyst, Digital Commerce 360 | Rachael Goldband, Head of Marketplace, Indigo |
Tom McFadyen, CEO and Author, McFadyen Digital
April 14th, 2021
Join experts from McFadyen Digital, Avalara, and Stripe as they discuss real-life examples of the challenges presented and the solutions enacted for their mutual online marketplace customers.
Participants: George Trantas, Sr. Dir. Global Marketplaces, Avalara | Anthony Guardino, Marketplace Strategy, Stripe | Tom McFadyen, CEO and Author, McFadyen Digital
June 16th, 2021
Join Mirakl CEO Adrien Nussenbaum, McFadyen CEO and author, Tom McFadyen, and Fareeha Ali, editor and analyst for Digital Commerce 360 as they discuss taking advantage of the economic benefits of marketplaces while unlocking never-before-seen levels of eCommerce growth.
Participants: Fareeha Ali, Marketplace Analyst, Digital Commerce 360 | Adrien Nussenbaum, CEO, Mirakl | Tom McFadyen, CEO and Author, McFadyen Digital
July 20th, 2021
Join Peter Evans of the Platform Strategy Institute, Shaun Budnik of Throughline, and Tom McFadyen, author of Marketplace Best Practices, to discuss the best way to approach organizational design considerations for an online marketplace business.
Participants: Peter Evans, Managing Partner, Platform Strategy Institute | Shaun Budnik, Strategy Principal, Throughline | Tom McFadyen, CEO and Author, McFadyen Digital
August 23rd, 2021
October 27th, 2021
In this session you will learn how to apply the comparisons and profiles from analyst reports and other informations sources to your marketplace platform selection process. Each marketplace use case is unique, and the top platforms each have their own strengths and weaknesses.
November 16th 2021
Join Michael von Bodungen, VTEX’s Chief Customer Officer, and author and CEO or McFadyen Digital, Tom McFadyen, to learn how the marketplace model can bring harmony to your channel while bringing the data that comes from owning the user experience to you.
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Explore content from the Marketplace Best Practices Book:
Why the marketplace model makes sense for modern digital commerce
The Marketplace Maturity Model is a reliable model for which to plan, launch, and scale an online marketplace
Examining the financial model that drives revenue for both the marketplace operator and sellers
The story of the origination and evolution of the online marketplace model
Looking at Amazon, the ultimate horizontal marketplace
How beverage giant AB InBev is disrupting food and beverage supply in emerging markets with the online marketplace model
The fundamentals of architecting a scalable online marketplace
Taking a look at the most important KPI metrics that a marketplace operator can measure to successfully scale
Looking at the development process of an online marketplace