Marketplace Best Practices is a new book that explores the online marketplace model as a means of platforming an ecommerce business. Written by Tom McFadyen and the online marketplace experts at McFadyen Digital this text covers the what, who, and how of online marketplaces from those who have been creating both retail and business-focused marketplaces for over 15-years.
Speaking to anyone curious about building an online marketplace, Marketplace Best Practices takes a look at what constitutes an online marketplace, who is currently succeeding with the marketplace model, and how an organization can build and grow an online marketplace of their own. Going beyond the superficial and taking a deep look at the nuances and possibilities of the marketplace model, this book discusses everything from market motivations, various models of marketplace, building a business case, making strategic decisions, selecting the right technology, then building and launching a new marketplace property.
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Explore content from the Marketplace Best Practices Book:
Why the marketplace model makes sense for modern digital commerce
The Marketplace Maturity Model is a reliable model for which to plan, launch, and scale an online marketplace
Examining the financial model that drives revenue for both the marketplace operator and sellers
The story of the origination and evolution of the online marketplace model
Looking at Amazon, the ultimate horizontal marketplace
How beverage giant AB InBev is disrupting food and beverage supply in emerging markets with the online marketplace model
The fundamentals of architecting a scalable online marketplace
Taking a look at the most important KPI metrics that a marketplace operator can measure to successfully scale
Looking at the development process of an online marketplace