{"id":136,"date":"2017-01-30T07:56:45","date_gmt":"2017-01-30T07:56:45","guid":{"rendered":"http:\/\/themeperch.net\/bookpress\/?page_id=136"},"modified":"2024-05-22T20:51:38","modified_gmt":"2024-05-22T20:51:38","slug":"home-1","status":"publish","type":"page","link":"https:\/\/marketplacebestpractices.com\/","title":{"rendered":"HOME PAGE – PRODUCTION"},"content":{"rendered":"

[vc_section css_animation=”fadeIn” section_type=”header” onepage_menu=”onepage-menu” buttons=”%5B%7B%22button_title%22%3A%22Buy%20Now%22%2C%22button_link%22%3A%22%23bookinfo%22%2C%22target%22%3A%22_self%22%2C%22button_style%22%3A%22btn-primary%22%7D%5D” header_type=”image” header_overlay=”” header_image_bg=”http:\/\/marketplacebestpractices.com\/wp-content\/uploads\/2020\/10\/GreyBG2.jpg” el_id=”home” css=”.vc_custom_1706214339614{padding-bottom: 80px !important;}” typography=”text_color:white|”][vc_row css=”.vc_custom_1615413969989{padding-top: 40px !important;}”][vc_column][vc_raw_html]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[\/vc_raw_html][bookpress_title_area align=”center” title=”MARKETPLACE BEST PRACTICES” desc=”A new book about transforming commerce in the platform economy with the online marketplace model” add_button=””][\/vc_column][\/vc_row][vc_row content_placement=”middle”][vc_column width=”2\/3″][bookpress_book_features icon_pixden=”pe-7s-light” title=”WHAT IS AN ONLINE MARKETPLACE?” desc=”Learn about the various models and applications of the online marketplace model.”][bookpress_book_features icon_pixden=”pe-7s-network” title=”WHO IS SUCCEEDING WITH THE MARKETPLACE MODEL” desc=”Learn who is currently profiting from this exciting model of digital commerce.”][bookpress_book_features icon_pixden=”pe-7s-box1″ title=”HOW DO WE BUILD AND LAUNCH A MARKETPLACE” desc=”Learn how both retail and B2B organizations can strategize, build, launch, and mature their own marketplace.”][\/vc_column][vc_column css_animation=”none” width=”1\/3″][vc_column_text]\"Marketplace[\/vc_column_text][\/vc_column][\/vc_row][\/vc_section][vc_row full_width=”stretch_row_content” content_placement=”middle” css=”.vc_custom_1611940142896{background-color: #dd3333 !important;}”][vc_column width=”1\/4″][\/vc_column][vc_column width=”1\/4″][vc_column_text css=”.vc_custom_1615414022123{padding-right: 20px !important;padding-left: 20px !important;}”]<\/p>\n

GET A COPY OF THE BOOK ON AMAZON!<\/b><\/h2>\n

<\/h2>\n

[\/vc_column_text][vc_empty_space height=”14px”][\/vc_column][vc_column width=”1\/4″][vc_btn title=”Buy on Amazon” color=”white” align=”center” i_icon_fontawesome=”fas fa-arrow-circle-down” css_animation=”none” add_icon=”true” link=”url:https%3A%2F%2Fwww.amazon.com%2FMarketplace-Best-Practices-Transforming-Commerce-ebook%2Fdp%2FB08TJ3VZYX%2F|target:_blank” css=”.vc_custom_1615444661618{margin-top: -25px !important;}”][\/vc_column][vc_column width=”1\/4″][\/vc_column][\/vc_row][vc_section bg_class=”light-bg” el_id=”bookinfo”][vc_row][vc_column][bookpress_title_area align=”center” title=”Book Info” desc=”” add_button=””][\/vc_column][\/vc_row][vc_row equal_height=”yes” content_placement=”middle”][vc_column width=”7\/12″][vc_single_image image=”1726″ img_size=”large” alignment=”center”][vc_btn title=”Get Marketplace Best Practices Now on Amazon” style=”classic” color=”danger” align=”center” i_icon_fontawesome=”fas fa-shopping-cart” add_icon=”true” css=”.vc_custom_1611642997418{margin-bottom: 25px !important;}” link=”url:https%3A%2F%2Fevents.mcfadyen.com%2Fbuy-mbp-kindle|title:Buy%20Marketplaces%20Best%20Practices|target:_blank”][\/vc_column][vc_column width=”5\/12″][vc_column_text]Marketplace Best Practices is a new book that explores the online marketplace model as a means of platforming an ecommerce business. Written by Tom McFadyen and the online marketplace experts at McFadyen Digital this text covers the what, who, and how of online marketplaces from those who have been creating both retail and business-focused marketplaces for over 15-years.[\/vc_column_text][vc_column_text]Speaking to anyone curious about building an online marketplace, Marketplace Best Practices takes a look at what constitutes an online marketplace, who is currently succeeding with the marketplace model, and how an organization can build and grow an online marketplace of their own. Going beyond the superficial and taking a deep look at the nuances and possibilities of the marketplace model, this book discusses everything from market motivations, various models of marketplace, building a business case, making strategic decisions, selecting the right technology, then building and launching a new marketplace property.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_separator color=”custom” css=”.vc_custom_1611298854083{margin-top: 5px !important;margin-bottom: 5px !important;padding-top: 20px !important;padding-bottom: 40px !important;}” accent_color=”#b5b5b5″][vc_column_text]<\/p>\n

TABLE OF CONTENTS<\/h2>\n

[\/vc_column_text][vc_row_inner][vc_column_inner width=”1\/2″][vc_column_text]PREFACE<\/span><\/b>\u00a0<\/span><\/p>\n

WHAT<\/span><\/b>\u00a0<\/span><\/p>\n

    \n
  1. The Platform Economy<\/span>\u00a0<\/span><\/li>\n
  2. The Marketplace Maturity Model<\/span>\u00a0<\/span><\/li>\n
  3. B2C v. B2B v. C2B<\/span>\u00a0<\/span><\/li>\n
  4. Marketplace Features<\/span>\u00a0<\/span><\/li>\n
  5. Marketplace Financial Model<\/span>\u00a0<\/span><\/li>\n<\/ol>\n

    WHO<\/span><\/b>\u00a0<\/span><\/p>\n

      \n
    1. Marketplace\u00a0<\/span>History<\/span>\u00a0<\/span><\/li>\n
    2. Today\u2019s Marketplaces<\/span>\u00a0<\/span><\/li>\n
    3. Services Marketplaces<\/span>\u00a0<\/span><\/li>\n
    4. Horizontal Case Study \u2013 Amazon<\/span>\u00a0<\/span><\/li>\n
    5. Grocery Case Study \u2013 Instacart\u00a0<\/span>\u00a0<\/span><\/li>\n
    6. Services Case Study \u2013 Uber\u00a0<\/span>\u00a0<\/span><\/li>\n
    7. B2B Case Study \u2013 AB InBev<\/span>\u00a0<\/span><\/li>\n
    8. Loyalty Case Study \u2013\u00a0<\/span>Livelo<\/span>\u00a0<\/span><\/li>\n
    9. B2C Case Study \u2013 Best Buy Canada<\/span>\u00a0<\/span><\/li>\n<\/ol>\n

      [\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/2″][vc_column_text]HOW<\/span><\/b>\u00a0<\/span><\/p>\n

        \n
      1. General Architecture<\/span>\u00a0<\/span><\/li>\n
      2. Build, Buy, or Rent?<\/span>\u00a0<\/span><\/li>\n
      3. Payments and Taxes<\/span>\u00a0<\/span><\/li>\n
      4. Seller Acquisition and Management<\/span>\u00a0<\/span><\/li>\n
      5. Data: Catalog, Offers, and Orders<\/span>\u00a0<\/span><\/li>\n
      6. Organizational Structure<\/span>\u00a0<\/span><\/li>\n
      7. Key Performance Indicators<\/span>\u00a0<\/span><\/li>\n
      8. User Experience<\/span>\u00a0<\/span><\/li>\n
      9. Marketing<\/span>\u00a0<\/span><\/li>\n
      10. Conversion Rate Optimization<\/span>\u00a0<\/span><\/li>\n
      11. Customer Services<\/span>\u00a0<\/span><\/li>\n
      12. Advanced Technical Features<\/span>\u00a0<\/span><\/li>\n
      13. Advanced Business\u00a0<\/span>Models<\/span>\u00a0<\/span><\/li>\n
      14. Marketplace Implementation<\/span>\u00a0<\/span><\/li>\n
      15. Implementation\u00a0<\/span>Methods<\/span>\u00a0and Tools<\/span>\u00a0<\/span><\/li>\n
      16. Ongoing Operations<\/span>\u00a0<\/span><\/li>\n
      17. Best Practices for Sellers<\/span><\/li>\n<\/ol>\n

        APPENDIX<\/span><\/b>\u00a0<\/span><\/p>\n